Man’s ‘Viva Viagra’ missile misfires

Published 5:29 am Friday, October 10, 2008

NEW YORK – A court says a man’s escapade in New York with a decommissioned missile emblazoned with “Viva Viagra” is a dud.

A federal judge ruled Wednesday that Arye Sachs’ antics infringe on a trademark held by Pfizer Inc.

His plan was to invoke Viagra while distributing politically themed condoms. The judge worried people would mistake the missile for a Pfizer-approved ad.

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