Entrepreneurs are taking a stab at new restaurant ventures as pandemic wanes
Published 5:00 am Tuesday, June 22, 2021
- Signage for the Union Club remains on the door Thursday, June 17, 2021, at the eatery’s former location in downtown Hermiston. Pendleton-based OMG! Burgers & Brew has taken over the building with plans to open a Hermiston location.
HERMISTON — The past year has been tough on restaurants, but the industry is showing signs of life in Umatilla County as entrepreneurs take the plunge with new ventures.
A two-story red brick building on Hermiston’s Main Street has been silent since the Union Club, a coffee-by-day, bar-by-night establishment, closed partway through 2020. Owners cited the combination of one owner’s cancer diagnosis and the COVID-19 shutdowns as insurmountable.
Now, the building is full of activity once again ahead of its reopening as a new location for Pendleton-based OMG! Burgers & Brew.
Rodney Burt, who owns the restaurant with his wife Kimberly Burt, said the new location will look the same as the Pendleton one, featuring a menu of appetizers, salads, hot dogs, chicken sandwiches, alcoholic beverages and “about 20 different types of crazy hamburgers.”
“We’re excited,” he said. “We love the business, love the people, love giving back to the community.”
Pandemic restrictions took their toll on OMG! Burgers in Pendleton like everywhere else, Burt said. The couple were planning to open a grilled cheese shop in Pendleton in 2020, but COVID-19 scrapped those plans.
Lately, however, Burt said OMG! Burgers has had its busiest time ever in the restaurant’s three-year history in Pendleton.
The Burts aren’t the only ones opening new eateries in Hermiston. In late March, Daily Fix Nutrition opened, offering smoothies, teas and coffee.
Diana Pena, who opened the shop with her husband, Felipe Pena, said they were looking at the 11th Street location they settled in before the pandemic started, but the shutdowns and uncertainty caused them to pull back for a while before finally “taking a leap of faith” this spring.
“It’s definitely scary, because you see so many businesses struggling,” she said.
Pena graduated from Umatilla and her husband graduated from Stanfield, so they “met in the middle” to live in Hermiston after getting married. She said she has been using Herbalife Nutrition products for about seven years, and eventually started selling them to other people. Now, Daily Fix Nutrition sells all Herbalife products, including meal replacement shakes.
“We wanted to bring something healthy and new to the community,” she said.
Hermiston has a few more new developments in the restaurant industry coming up, “new and exciting changes” promised by Ye Olde Pizza Shoppe, a renovation of the city’s food truck pod and a move by Delish Bistro from a space with outdoor dining only to a new, far larger location just south of its current spot.
A smoothie shop called Get Fit Nutrition will open soon in the former Yo Country Yogurt building on the corner of Hurlburt Avenue and Southeast Third Street. Owner Laura Rivera said she wanted to open it not only to provide healthy options for the community, but also to provide a “cool place where people can hang out, get distracted and forget about this pandemic that it’s affecting all of us.”
She doesn’t yet know exactly when she will be able to open, because she is waiting on an inspection from the health department.
That’s a common refrain from local restaurant owners who aren’t ready to announce an opening date yet.
Burt said OMG! Burgers is hoping to open their Hermiston location in mid-July, but that will all depend on how quickly they are able to hire enough staff, and how quickly they can get the green light from Umatilla County Public Health. Every day they can’t check off those items is revenue lost, he said.
Health department inspections
Umatilla County Public Health Director Joe Fiumara acknowledged that waits for food service plan reviews have been longer than usual for the past year.
That hasn’t been because of more requests from restaurants than normal, he said, but rather that staff have been far more busy with other things, including vaccinations and reviewing plans for events to see if they meet the criteria for COVID-19 protocols.
“A lot of that fell to the environmental health folks,” Fiumara said.
While Umatilla County was in what was first known as baseline and later changed to extreme risk — for more days than any other county in the state, thanks to its high spread of COVID-19 — the health department wasn’t allowed by the state to do on-site inspections at all unless responding to a complaint. That not only hindered inspections, but also made it difficult to get a new environmental health staff member trained.
“So many restaurants were forced into new methods of operation, but at the same time, we were not allowed to do inspections,” Fiumara said.
Requests for site plan reviews for restaurants, bars, food trucks and other eating establishments actually stayed fairly steady year over year, Fiumara said. In the first half of 2019, there were 21 requests. In the first half of 2020, there were 20. This year so far there have been 22.
He said the number for 2020 might not show the whole picture — several of those were before the pandemic began, and there is no guarantee all of the sites that submitted plans for review actually opened. He also noted that 2020 saw an unusually high percentage of reviews go to mobile units, as some owners tried to pivot away from indoor dining.
Fiumara said the health department is advertising for another environmental health position and also has brought back an environmental health supervisor position previously cut, which, once everything is in place, will boost the number of people able to handle site plan reviews and inspections.
There is other good news for restaurant owners opening now, as well. When the health department has been using environmental health staff for vaccination events and other duties, they have been paying them from a different pool of money than what the county sets aside for environmental health. As a result of those savings to that department budget, Fiumara said, they have temporarily reduced all licensed facility fees by 40%.
“We knew (the fees) wouldn’t be something that will make or break an operation over a year, but it’s something we could do, so we felt we needed it,” he said.