Oregon Association of Nurseries to host virtual marketplace

Published 9:30 am Friday, January 15, 2021

PORTLAND — Oregon Association of Nurseries, which represents nearly 700 wholesale growers, retailers, landscapers and suppliers statewide, announced Wednesday, Jan. 13, it will host a virtual marketplace event in February.

The event, called Nursery Guide LIVE, will take place online Feb. 17-18.

“Nursery Guide LIVE is designed to provide nursery industry professionals with sales and buying opportunities just as the spring shipping season kicks off,” Allan Niemi, the association’s director of events, said in a statement.

The virtual event, Niemi said, is intended to complement rather than replace the annual in-person Farwest Show, which is still tentatively planned for Aug. 18-20 if the pandemic is under control by then.

At the Nursery Guide LIVE event, association member exhibitors will have the opportunity to showcase their plant offerings, services and supplies.

Many nursery owners are already part of a printed guide published annually called the Nursery Guide book, which typically has 300 pages of listings and content about Oregon nurseries. February’s virtual event was inspired by the Nursery Guide, but will push the concept further by giving customers the opportunity to interact in the virtual marketplace rather than simply read listings in a catalog.

Marketplace